> For the complete documentation index, see [llms.txt](https://help.dollarlabs.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.dollarlabs.io/dollarback-store-credit/analytics-data-and-account/understand-your-analytics.md).

# Understand your analytics

{% embed url="<https://dollarlabs.neetorecord.com/watch/a8a99e641a628900479e>" %}

This page explains every number on the Analytics page: what each card and chart measures, the exact definitions behind the stats, and why some figures can legitimately disagree with each other.

Open **DollarBack admin → Analytics**. The page has four tabs: **Overview**, **Campaigns**, **Referrals**, and **Activity**. This article covers the page-level controls plus the **Overview** and **Campaigns** tabs. The Referrals tab is covered in [Referral analytics](/dollarback-store-credit/analytics-data-and-account/referral-analytics.md) and the Activity tab in [Activity: credit logs & scheduled rewards](/dollarback-store-credit/analytics-data-and-account/credit-logs-and-scheduled-rewards.md).

## Page controls

* **Date range picker**: presets for **Today**, **Yesterday**, **Last 7 days**, **Last 30 days**, **Last 90 days**, **Last 365 Days**, and **Custom**. The default is the last 30 days, and a range can span up to a year. Every card and chart respects it.
* **Currency switcher**: scopes all figures to one currency. Multi-currency stores should check each currency separately; figures are never mixed across currencies. The one exception is the Referrals tab, which reports in your store currency only (see [Referral analytics](/dollarback-store-credit/analytics-data-and-account/referral-analytics.md)).
* **Freshness note**: the header shows "Latest activity processed" with how recently data landed. New orders and credits flow into analytics within a few minutes; if a test order isn't showing yet, check this note before investigating anything else.

<figure><img src="https://2844543096-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FcVBfwy7Yj4tU8TsxkHEr%2Fuploads%2Fgit-blob-a858dd78fab9fc54db82fe235b37bf077d9341f4%2Fdb-analytics-overview-controls-annotated.png?alt=media" alt="Dollarback Analytics Overview tab with the tab bar, the &#x22;Latest activity processed&#x22; note, the currency switcher, the date range button and the first two rows of metric cards."><figcaption><p>The page controls at the top of Analytics apply to every card and chart on the tab.</p></figcaption></figure>

## Overview: the headline cards

Each card shows the value for the selected range, a small trend sparkline, and a percentage badge comparing against the previous period of the same length.

| Card                        | What it measures                                                                                                                                                                                                                                                                                         |
| --------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Cashback issued**         | All store credit added in this period except bulk imports: cashback from orders, plus manual credit, Shopify Flow deposits and bonus rewards such as signup, birthday and referral rewards. **Excludes bulk imports.** (The card's tooltip says "from cashback rules", but the other sources count too.) |
| **Credit redeemed**         | Store credit customers spent on orders in this period.                                                                                                                                                                                                                                                   |
| **Return per $1 redeemed**  | Order revenue on orders where credit was spent, per $1 of credit. The headline "is this program paying for itself" number: $8 means every dollar of redeemed credit sat inside $8 of order revenue.                                                                                                      |
| **Effective discount rate** | Credit redeemed as a share of total order revenue. Lower is better; it's what your cashback program costs you expressed like a discount.                                                                                                                                                                 |

<figure><img src="https://2844543096-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FcVBfwy7Yj4tU8TsxkHEr%2Fuploads%2Fgit-blob-0906ddb2668bea6ccd870be3137a0db032de63ca%2Fdb-p2-ga-analytics-cashback-tooltip-annotated.png?alt=media" alt="The four headline cards on the Analytics Overview tab, Cashback issued, Credit redeemed, Return per $1 redeemed and Effective discount rate, with the Cashback issued tooltip open: Store credit issued from cashback rules in this period (excludes bulk imports)."><figcaption><p>Hover a card’s title to see a short definition of the figure.</p></figcaption></figure>

## Overview: the adoption row

| Card                        | What it measures                                                                                                                                                       |
| --------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Orders earning cashback** | Share of orders that earned store credit. Counted against the day the order was placed, so it may update as delayed rewards finalize.                                  |
| **Orders paid with credit** | Share of orders where a customer spent store credit.                                                                                                                   |
| **AOV with credit**         | Average order value when credit is spent, with the all-orders average shown underneath for comparison. Credit-spending customers typically order more.                 |
| **Redemption rate**         | Credit redeemed this period as a share of all credit added this period, including imports. Can exceed 100% when customers spend credit they earned in earlier periods. |

## Overview: Issued vs redeemed

A daily chart with three series: **Issued**, **Redeemed**, and **Recovered**. A widening gap between issued and redeemed means credit is being earned faster than it's spent; that credit isn't wasted, but it is accumulating as liability (see the next section).

## Overview: Outstanding liability

This section answers "how much credit is out there?"

* **Outstanding store credit**: the estimated total of unspent, unexpired credit across all customers. This is a nightly snapshot (the card shows "Estimated · as of" a date), not a range-filtered figure.
* **Expiring in 30 / 60 / 90 days**: how much of that outstanding credit expires in each window. A large 30-day number is a re-engagement opportunity; see [Credit expiry & reminders](/dollarback-store-credit/spending-store-credit-and-rewards/credit-expiry-and-reminders.md).
* **Scheduled credits (next 8 weeks)**: committed order cashback waiting out a holding period before it is issued, grouped by week. Upcoming birthday rewards are not included. See [Activity: credit logs & scheduled rewards](/dollarback-store-credit/analytics-data-and-account/credit-logs-and-scheduled-rewards.md) for the row-level queue.
* If any scheduled credits failed to issue, a banner appears here with a **Review in Activity** button.

<figure><img src="https://2844543096-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FcVBfwy7Yj4tU8TsxkHEr%2Fuploads%2Fgit-blob-1c48f5d77c46b32d37cc3d19d825f4bdfe9a9a6f%2Fdb-analytics-overview-liability-annotated.png?alt=media" alt="The Outstanding liability card with a $128.68 estimate and three expiry windows, an empty Scheduled credits chart, and the Cashback recovered card with $14.00 split into Order edits, Refunds and Cancellations."><figcaption><p>Outstanding liability shows how much unspent credit your customers hold; Cashback recovered shows what clawbacks saved you.</p></figcaption></figure>

## Overview: Cashback recovered

When orders are edited, refunded, or cancelled, DollarBack automatically claws back the cashback they earned. This section shows what that automation saved you: the total recovered, a badge expressing it as a share of issued cashback (low single digits is healthy), and a breakdown by cause: **Order edits**, **Refunds**, and **Cancellations**.

**Pending recovery** shows customers whose credit was already spent when the clawback hit, leaving a balance DollarBack still needs to recover. It's recovered automatically from each customer's next cashback. This figure is a current total, not limited to the selected dates.

## Overview: Customer behavior

* **Repeat earners**: share of earning customers who earned cashback on more than one order in the period.
* **Earners who redeem**: share of earning customers who also spent store credit in the period.
* **Median days to first redemption**: the typical gap between a customer's first credit and their first spend, for customers who did both.
* A **Customers** table lists the 10 customers who spent the most store credit in the selected period, with the amount each one **Earned** and **Spent**. Click a customer's email to see their spending in the Activity tab. On very large stores the stats are based on the 50,000 most active customers.

<figure><img src="https://2844543096-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FcVBfwy7Yj4tU8TsxkHEr%2Fuploads%2Fgit-blob-84c32a0e410eb036b34084b80e77a630e1208dd2%2Fdb-p2-ga-analytics-customers-annotated.png?alt=media" alt="The Customer behavior section with the Repeat earners, Earners who redeem and Median days to first redemption cards, and a table of the customers who spent the most store credit, with Earned and Spent columns."><figcaption><p>Customer behavior shows how earners come back, and which customers spent the most credit.</p></figcaption></figure>

## The Campaigns tab

Campaigns is the per-program view: every cashback config and discount-code program, what it costs, and what it brings in.

| Card                       | What it measures                                                                                                                                                                                            |
| -------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Campaign cost**          | Total credit and discount-code value across all campaigns in this period.                                                                                                                                   |
| **Attributed order value** | Order revenue attributed to store-credit campaigns in this period. Orders touched by multiple campaigns count once, and attribution follows the order's date, so it may update as delayed rewards finalize. |
| **Code conversion**        | Discount codes used as a share of codes issued.                                                                                                                                                             |
| **Discount value given**   | Total discount amount applied by used codes in this period.                                                                                                                                                 |

Two charts follow: **Cost per campaign** (your top 10 campaigns by cost) and **Credit issued by campaign over time** (daily issuance for the top 5 campaigns, with the rest grouped as Other).

The campaign table lists every program with **Type** (Store credit or Discount code), **Cost**, **Attributed order value**, **Revenue per $1**, and the code columns (**Codes issued**, **Codes used**, **Conversion**). Click a campaign name to jump to the [Activity log](/dollarback-store-credit/analytics-data-and-account/credit-logs-and-scheduled-rewards.md) filtered to that campaign's transactions.

<figure><img src="https://2844543096-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FcVBfwy7Yj4tU8TsxkHEr%2Fuploads%2Fgit-blob-cf591d4b18312b53aa1f8d172a42eaa2d7622010%2Fdb-analytics-campaigns-table-annotated.png?alt=media" alt="The Campaigns tab table listing each campaign with its type badge, cost, attributed order value, revenue per $1, codes issued, codes used and conversion."><figcaption><p>The campaign table compares what each program costs with the revenue it brings in.</p></figcaption></figure>

## Why the numbers can differ

* **Bulk imports**: [imported credit](/dollarback-store-credit/analytics-data-and-account/bulk-import-credit-csv.md) is real liability, but it wasn't generated by any campaign and has no order behind it. So it appears in the Activity log, in Outstanding store credit, and in the **Redemption rate** denominator, but it is excluded from **Cashback issued** and from all campaign figures. Manual credit and Flow deposits, by contrast, do count in **Cashback issued**, and show as their own rows (**Manual credit**, **Shopify Flow**) in the Campaigns tab.
* **Only store revenue is net of refunds**: your total store revenue deducts refunded amounts. It is used for **Effective discount rate**, the all-orders average under **AOV with credit**, and the Referrals tab's **Share of store revenue**. Order values tied to credit (**Return per $1 redeemed**, **AOV with credit**, **Attributed order value**, and referred revenue) use the order total when the credit was issued or spent, and later refunds don't reduce them.
* **Delayed rewards**: holding periods mean an order can earn its credit days after it was placed. Order-cohorted stats (Orders earning cashback, Attributed order value) backfill onto the order's date as rewards finalize.

## Common issues

* A test order isn't showing: check the "Latest activity processed" note in the header and give it a few minutes.
* Everything shows zero: check the currency switcher; you may be viewing a currency with no data in the selected range.
* Cashback issued looks lower than the credit you know you've added: bulk imports are excluded from that card (see above).
* Cashback issued looks higher than your cashback programs paid: the card also counts manual credit, Flow deposits and bonus rewards.
* Credit was issued but the customer says they never got it: see [A customer didn't receive cashback](/dollarback-store-credit/troubleshooting-and-faq/customer-didnt-receive-cashback.md).

## Related articles

* [Activity: credit logs & scheduled rewards](/dollarback-store-credit/analytics-data-and-account/credit-logs-and-scheduled-rewards.md)
* [Referral analytics](/dollarback-store-credit/analytics-data-and-account/referral-analytics.md)
* [Export balances & reports](/dollarback-store-credit/analytics-data-and-account/export-balances-and-reports.md)
* [How cashback is calculated](/dollarback-store-credit/earning-cashback-programs/how-cashback-is-calculated.md)