📊Analytics
The Analytics section in Dollarback gives you a clear view of how store credit (cashback) is issued, used, and how it impacts your store’s revenue. This article explains each metric and chart exactly as shown in the analytics dashboard.
Overview
The analytics dashboard helps you understand:
How much store credit is being issued
How much customers are redeeming
How store credit drives repeat purchases and revenue
The overall ROI of your cashback program
All metrics respect the selected time range (for example, last 30, 60, or 90 days).
Key Metrics Explained
Total Cashback Credited
The total amount of store credit issued during the selected time frame.
Includes all credited store credit
Includes bulk imports
This gives a quick sense of how much credit your cashback program has distributed.
Total Cashback Redeemed
The total amount of store credit that customers have redeemed in the selected period.
Includes bulk imports
This shows how much of the issued credit has actually been used by customers.
Total Transactions
The total number of store credit transactions that occurred in the selected time frame.
Includes bulk imports
This counts all credit-related activity, not just redemptions.
Credit Engagement Rate
The percentage of issued store credit that customers have spent so far.
Indicates how engaged customers are with their credit
Unused credit may still convert into future repeat purchases
Store Credit Used / Revenue Generated
Shows how much store credit was used by customers compared to the total revenue generated from those orders.
Excludes bulk imports
Example: Customers used $15,000 in store credit to generate $31,000 in revenue across 65 orders
This metric highlights how store credit multiplies revenue.
Revenue Generated by Orders Using Store Credit / Total Store Revenue
Shows what percentage of your total store revenue came from orders where store credit was used.
Example: Store credit-powered orders contributed 14% or 18% of total store revenue
This helps measure the overall business impact of store credit.
Avg Credit per Order
The average amount of store credit used per order.
Calculated as:
Orders Using Credit
The total number of orders that were paid for partially or fully using store credit.
Credit Adoption (Orders)
The percentage of orders that used store credit.
Calculated as:
This shows how widely adopted store credit is across purchases.
Performance & Distribution Charts
Store Credit Issued vs Used (Over Time)
A time-series chart comparing:
Store credit issued
Store credit used
Gaps between issued and used credit indicate delayed repeat purchases, showing future revenue potential.
Store Credit Issued per Configuration
Shows how much store credit was issued by each reward configuration.
Excludes bulk imports
Useful if you have multiple reward rules, products, or margins
This helps identify which configurations are driving the most credit issuance.
Store Credit vs Order Total
Compares store credit issued against total order value over time.
Excludes bulk imports
Shows the effective cashback ratio
Example: A 9% cashback ratio means 9% of order value was issued as store credit
This varies by store depending on how much credit is being offered.
Additional Sections
Beyond analytics, the app also includes:
Transaction Logs A detailed view of all store credit transactions
Scheduled Rewards A list of orders with rewards that are scheduled to be issued in the future
Summary
The analytics section helps you:
Track how store credit is distributed and redeemed
Understand its contribution to total revenue
Measure customer engagement and repeat purchase behaviour.
Evaluate which reward configurations perform best
Use these insights to fine-tune your cashback strategy and maximize ROI.
Last updated