# BlackPeach (+€17k in 30 days)

**Client:** Black Peach\
**Industry:** Women’s Fashion (DTC eCommerce)\
**Location:** Portugal\
**Solution:** Dollarback – Store Credit Cashback App\
**Key Metrics:**

* **90%+ repeat purchase rate**
* **45%+ store credit redemption rate** *(industry average: \~18%)*
* **€17,000+ worth of orders placed using store credit**

Black Peach is a women-first fashion brand based in Portugal, founded in 2016 by Rui and his wife. From humble beginnings operating entirely through social media, the brand carved a niche by sourcing unique apparel not typically found in the local market—delivering both a differentiated product line and personalized customer service.

As Black Peach scaled, they moved to a dedicated website and began exploring strategies to retain their growing customer base.

{% embed url="<https://youtu.be/2qohUbdOjWc>" %}

***

## **Challenge**

Like many DTC brands, Black Peach initially adopted a **points-based loyalty program**. However, this system quickly became a bottleneck. Customers found it difficult to understand how their points translated to value, and managing the program consumed significant backend resources.

> “The point scheme was confusing… the customer couldn’t easily tell what 100 points were worth. It wasn’t clear, and managing it became a chore.” – *Rui, Co-Founder*

Moreover, as a small team, Black Peach needed a retention solution that was both **effective and simple**—something they could manage without added complexity or staff.

***

## **Solution**

In search of a more intuitive alternative, Rui discovered **Dollarback**, a cashback app that uses store credit instead of points.

Why store credit?

* **Simplicity for customers:** It's cash-equivalent and instantly understandable.
* **Speed for internal operations:** No complex rules or workflows.
* **Flexibility:** Dollarback allows store credit rules at the *collection* level—something most competitors lacked.

This flexibility was a game-changer for Black Peach, enabling them to reward customers differently based on product category, purchase behavior, and marketing campaigns.

> “It was the perfect match. Simple for us, simple for our customers.” – *Rui*

***

## **Implementation**

Black Peach replaced their old loyalty system with Dollarback. The setup emphasized:

* Straightforward cashback rewards issued as store credit.
* Clear communication with customers on how and when they can redeem credits.
* Customization at the **collection level**, giving Rui full control over where and how cashback applied.

The result? Instant clarity for customers and reduced support queries.

***

## **Results**

The impact was both **immediate** and **measurable**:

* **90%+ repeat purchase rate**\
  Customers returned consistently, motivated by the transparency and value of store credit.
* **45%+ store credit redemption rate**\
  Compared to the industry benchmark of 18%, Black Peach’s redemption rate more than *doubled* the average. This indicates not only high engagement, but also that the credit incentives aligned with actual customer behavior.
* **€17,000 in orders** placed directly using store credit\
  A clear sign that customers saw real value in the cashback they earned.

***

## **Takeaways**

1. **Simplicity drives adoption.**\
   Customers are far more likely to engage with loyalty systems that are easy to understand and use.
2. **Store credit outperforms points.**\
   Dollar-equivalent rewards remove ambiguity and improve redemption rates.
3. **Customization matters.**\
   Control over reward rules at the product or collection level is essential for tailoring incentives to business strategy.
4. **Loyalty is built on clarity.**\
   Removing confusion from your rewards system strengthens trust and retention.

***

## **Quote from the Founder**

> *“We’re a small team. Dollarback gives us big-brand loyalty performance without the overhead. It’s simple, powerful, and just works.”* – *Rui, Black Peach*