BlackPeach (+€17k in 30 days)
Last updated
Last updated
Client: Black Peach Industry: Women’s Fashion (DTC eCommerce) Location: Portugal Solution: Dollarback – Store Credit Cashback App Key Metrics:
90%+ repeat purchase rate
45%+ store credit redemption rate (industry average: ~18%)
€17,000+ worth of orders placed using store credit
Black Peach is a women-first fashion brand based in Portugal, founded in 2016 by Rui and his wife. From humble beginnings operating entirely through social media, the brand carved a niche by sourcing unique apparel not typically found in the local market—delivering both a differentiated product line and personalized customer service.
As Black Peach scaled, they moved to a dedicated website and began exploring strategies to retain their growing customer base.
Like many DTC brands, Black Peach initially adopted a points-based loyalty program. However, this system quickly became a bottleneck. Customers found it difficult to understand how their points translated to value, and managing the program consumed significant backend resources.
“The point scheme was confusing… the customer couldn’t easily tell what 100 points were worth. It wasn’t clear, and managing it became a chore.” – Rui, Co-Founder
Moreover, as a small team, Black Peach needed a retention solution that was both effective and simple—something they could manage without added complexity or staff.
In search of a more intuitive alternative, Rui discovered Dollarback, a cashback app that uses store credit instead of points.
Why store credit?
Simplicity for customers: It's cash-equivalent and instantly understandable.
Speed for internal operations: No complex rules or workflows.
Flexibility: Dollarback allows store credit rules at the collection level—something most competitors lacked.
This flexibility was a game-changer for Black Peach, enabling them to reward customers differently based on product category, purchase behavior, and marketing campaigns.
“It was the perfect match. Simple for us, simple for our customers.” – Rui
Black Peach replaced their old loyalty system with Dollarback. The setup emphasized:
Straightforward cashback rewards issued as store credit.
Clear communication with customers on how and when they can redeem credits.
Customization at the collection level, giving Rui full control over where and how cashback applied.
The result? Instant clarity for customers and reduced support queries.
The impact was both immediate and measurable:
90%+ repeat purchase rate Customers returned consistently, motivated by the transparency and value of store credit.
45%+ store credit redemption rate Compared to the industry benchmark of 18%, Black Peach’s redemption rate more than doubled the average. This indicates not only high engagement, but also that the credit incentives aligned with actual customer behavior.
€17,000 in orders placed directly using store credit A clear sign that customers saw real value in the cashback they earned.
Simplicity drives adoption. Customers are far more likely to engage with loyalty systems that are easy to understand and use.
Store credit outperforms points. Dollar-equivalent rewards remove ambiguity and improve redemption rates.
Customization matters. Control over reward rules at the product or collection level is essential for tailoring incentives to business strategy.
Loyalty is built on clarity. Removing confusion from your rewards system strengthens trust and retention.
“We’re a small team. Dollarback gives us big-brand loyalty performance without the overhead. It’s simple, powerful, and just works.” – Rui, Black Peach