Omnisend
Dollarback now supports a seamless integration with Omnisend, enabling you to sync cashback balances and events into your marketing automation flows. This allows you to send personalized emails and SMS campaigns based on your customer’s real-time store credit activity.
🔧 What You Can Do With This Integration
With Omnisend + Dollarback, you can:
Segment customers based on live store credit balance
Trigger flows when store credit is earned, used, or about to expire
Personalize messages using customer store credit info
Build workflows around referral and reward credit events
✅ Prerequisites
Before integrating, make sure:
Omnisend is installed and set up on your Shopify store.
You've already installed Dollarback: Cashback & Loyalty from the Shopify App Store.
🔌 Integration Setup
Follow these simple steps:
Step 1: Connect from Dollarback
Go to the Integrations tab in Dollarback.
Click Connect with Omnisend.
Authorize access via the OAuth popup.
You'll be redirected back to the app with a success message.
You’ll now see “Connected” next to Omnisend in the integrations list.
Step 2: Confirm in Omnisend
In Omnisend, navigate to Apps > Search for Dollarback.
Click Connect Now.
Check “I have completed all the steps” and confirm.
That’s it! Your integration is now live.
📤 What Data is Synced
Dollarback pushes both customer properties and event triggers to Omnisend.
Custom Properties
Dollarback Balance
Numeric store credit balance (e.g., 36.85)
Dollarback Symbol
Currency symbol (e.g., $)
Dollarback Currency Code
Currency code (e.g., USD)
Dollarback Formatted Balance
Formatted string (e.g., $36.85)
Referral Code
Unique code generated for referrals
These appear inside Omnisend → Audience → Contact Profile once the customer has earned/used credit.
Event Triggers
Events are sent automatically when customers interact with store credit:
Store Credit Credited
Store credit added to a customer
Store Credit Debited
Credit used at checkout
Store Credit Expiry Threshold
Credit is nearing expiry
Referral Code Generated
Referral code created for customer
Reward Credit Credited
Referral reward given to customer
Each event includes relevant details like amount, symbol, currency, expiry time, and more.
🧠 How to Use in Automations
You can build email or SMS flows in Omnisend using these events and data points:
Common Use Cases
Welcome Flow Let new users know how to earn cashback.
Credit Earned Flow Triggered by
Store Credit Credited. Send an email like:“You’ve earned $X cashback! 🎉 Your total balance is now $Y.”
Credit Expiry Flow Triggered by
Store Credit Expiry Threshold.“Your $X cashback is expiring in Y days. Use it now!”
Reactivation Campaign Segment users with balance > $0 and no recent purchases.
How to Create a Flow in Omnisend
Go to Automations → Create Workflow → From Scratch
Set a trigger like
Store Credit Credited (API)Use variables like:
[[ event.formattedAmount ]][[ event.expiresAt ]][[contact.custom_properties.Dollar_Formatted_Balance]]
You can now personalize your messaging based on live customer credit data.
🧪 How to Test It
After connecting, place an order or do a draft order and mark it as paid to create an order.
Go to Omnisend → Audience → Contact Profile
Check for synced custom properties and recent events.
If data isn't showing, click “Update in Omnisend” inside Dollarback to manually push data.
💬 Need Help?
If you have any questions:
Contact Dollarback Support via the in-app chat or at [email protected]
Or reach out to Omnisend Support at [email protected]
We're always happy to help you set up your cashback workflows.
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