Tiered Order Value Discounts

Want to encourage your customers to spend more on every order? Tiered discounts are a great way to do it. In this article, we’ll walk you through how to create a “Spend More, Save More” discount — for example:

  • 🛒 Spend ₹10,000 → Get 10% off

  • 💰 Spend ₹20,000 → Get 20% off

  • 💸 Spend ₹30,000 → Get 30% off

Let’s see how to set this up inside your discount builder.


🧩 What This Discount Does

This type of offer helps you boost your Average Order Value (AOV) by rewarding customers who spend more. Each tier corresponds to a higher cart subtotal — and the discount automatically adjusts when the customer’s cart crosses that threshold.


⚙️ Step-by-Step Setup

1. Create a New Discount Code

  1. Go to your Discounts section and create a new Order Discount.

  2. Name your discount — for example, spooky (perfect for a Halloween campaign 🎃).


2. Add Discount Tiers

You’ll now create separate rules for each tier based on your target order values.

Example setup:

Tier
Minimum Order Value
Discount

1

₹10,000

10% off

2

₹20,000

20% off

3

₹30,000

30% off

💡 Tip: Use your store’s local currency — the logic works the same regardless.


3. Choose “Apply Maximum Discount”

When adding multiple discount tiers, set the Discount Application Strategy to Apply the Maximum Discount. This ensures that customers always get the highest eligible discount based on their cart total.


4. Test Your Discount

Go to your Cart and add some products.

  • If the cart total is ₹24,000, the discount spooky will apply 20% off. → You’ll see the total drop to around ₹19,600.

  • If the cart drops below ₹20,000 but stays above ₹10,000, it will automatically adjust to 10% off.

  • If the cart goes below ₹10,000, the discount code will no longer be valid — and your customer will see an error saying the discount doesn’t apply.


🧠 Why This Works

This type of discount setup:

  • Motivates customers to add more to their cart to unlock higher discounts.

  • Automatically adjusts based on order value — no manual coupon handling needed.

  • Works seamlessly with any marketing theme (e.g., seasonal codes like spooky, summer20, etc.).


✅ Summary

Here’s what we did:

  • Created a single discount code with multiple order value thresholds.

  • Applied different percentage discounts for each tier.

  • Set it to always apply the maximum valid discount automatically.

This is one of the simplest and most effective ways to increase your store’s Average Order Value — while keeping the setup straightforward

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