🎁Checkout Extensions

Understanding Checkout Extensions

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What Are Checkout Extensions?

Checkout Extensions allow you to present offers to customers directly during checkout.

These offers can:

• Automatically add free gifts

• Let customers choose rewards

• Offer discounted products

• Create BOGO promotions

• Create upsell opportunities

• Create cross-sell opportunities

Instead of building multiple discount rules and custom workflows, Checkout Extensions allow merchants to create sophisticated promotions through a visual configuration interface.

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Two Ways Checkout Extensions Work

Checkout Extensions operate in two primary modes:

Auto Add Gift

In this mode, products are automatically added to the cart once the customer qualifies.

The customer does not need to make any selections.

Example:

Buy any pair of sneakers and receive a free water bottle automatically.

The free gift appears in the cart as soon as eligibility requirements are met.

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Manual Selection

In this mode, customers are shown a selection interface and choose the products they want.

Example:

Buy any pair of sneakers and choose one free gift from:

• Water Bottle

• Tote Bag

• Coffee Mug

The customer decides which item gets added.

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When Should You Use Auto Add Gift?

Auto Add Gift works best when:

• The customer doesn't need choices

• You want the simplest possible experience

Examples:

• Free samples

• Free accessories

• Packaging upgrades

• Free branded merchandise

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When Should You Use Manual Selection?

Manual Selection works best when:

• Customers should choose their reward

• Multiple products are available

• You want to run upsells

• You want to run cross-sells

Examples:

• Pick your free gift

• Add accessories at 50% off

• Choose one of three bonus items

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Why Manual Selection Is More Powerful

Auto-added products must generally be free.

Manual Selection allows merchants to offer:

• Free products

• Percentage discounts

• Fixed-price offers

• Full-price recommendations

Examples:

Offer	Possible?
Free Water Bottle	✅
Tote Bag at 50% Off	✅
Add Coffee Mug for $5	✅
Suggested Full-Price Product	✅

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How Checkout Extensions Decide When To Show

Every Checkout Extension has a trigger.

Triggers determine when customers become eligible.

There are three primary trigger methods:

1. Discount Code Applied

The offer appears only when a customer enters a specific discount code.

Example:

FREEGIFT

Customer enters:

FREEGIFT

Gift becomes available.

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2. Conditions Are Met

The offer appears automatically when cart conditions are satisfied.

Example:

• Cart contains Sneakers

• Cart subtotal exceeds $100

Offer appears automatically.

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3. Combination of Rules

Merchants can combine multiple conditions together.

Example:

• Customer buys Sneakers

• Cart value exceeds $100

• Customer belongs to VIP segment

Only then is the offer shown.

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What Can Checkout Extensions Be Used For?

Free Gifts

Spend $100 → Get Free Tote Bag

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BOGO

Buy 1 Get 1 Free

Buy 2 Get 2 Free

Buy 3 Get 1 Free

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Cross Sell

Buying Sneakers?

Add Matching Socks at 30% Off

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Upsell

Buying Running Shoes?

Upgrade to Premium Insoles for $10

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Bundle Incentives

Buy 3 Products

Choose 1 Bonus Product

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Next Step

Now that you understand the two primary modes, the next article covers the trigger system and how Checkout Extensions determine customer eligibility.