Email notifications overview
This article's section starts at 0:00 in the video.
DollarBack sends five transactional emails to your customers, one for each key moment in the credit lifecycle. This page lists every template, when it fires, its default subject line, and how to turn each one on or off.
The five templates
Open DollarBack admin → Notifications to see all five under the Email Templates section. Each template is independent: you can run all five, or only the ones that fit your store.
Store Credit Credited
A customer earns store credit from an order, a signup or birthday reward, or a bulk import with the notify option enabled
{firstName}, You Just Earned {formattedAmount} for Shopping with Us!
Store Credit Redeemed
A customer spends store credit
{firstName}, You Have Redeemed Your Store Credit
Referral Reward Credited
A referrer earns a reward because someone ordered with their code
{firstName}, You Just Earned {formattedAmount} for Referring a Friend
Store Credit Expiry Reminder
A customer's credit is approaching its expiry date, at the reminder thresholds you set
{firstName}, Your Store Credit is About to Expire
Discount Code Earned
A reward discount code is issued to a customer, either earned through a cashback program or claimed in the reward marketplace
{firstName}, Your Discount Code is Ready!
Subjects are fully editable and accept variables; see Customize email templates for the complete variable list.
Enable or disable a template
Go to DollarBack admin → Notifications.
In the Email Templates section, find the template you want to change.
Use its toggle to enable or disable it. A disabled template never sends, even when its trigger event happens. Credit is still issued or redeemed as normal.
If you reward discount codes (from an earning program or the reward marketplace), keep Discount Code Earned enabled: this email is how the customer receives their code.
Expiry reminder scheduling
The Store Credit Expiry Reminder template is the only one tied to a schedule rather than a single event. In the Expiry Notification Schedule section on the Notifications page, use Add notification to define one or more reminder thresholds (for example 14 days and 3 days before expiry). One reminder email goes out at each threshold. The thresholds also drive the expiry events sent to your connected integrations; see Klaviyo integration and Shopify Flow: triggers and actions.
Who the emails come from
By default, emails send with your configured sender name, and replies go to your store contact email. You can change both, and on qualifying plans send from your own domain. See Sender identity and custom domain.
Unsubscribes are per-store: a customer who opts out of your emails is only unsubscribed from your store, and every email includes an unsubscribe link.
Verify it works
Open any template with Edit and use Send Test Mail to deliver a draft with mock data to your own address.
For an end-to-end check, place a small test order that earns cashback and confirm the Store Credit Credited email arrives at the customer's address.
Common issues
A customer says they never got an email: check the template's toggle first, then see Emails aren't arriving.
Expiry reminders aren't going out: confirm you have thresholds in the Expiry Notification Schedule and that credit actually has an expiry date set (Credit expiry and reminders).
Emails land in spam: sending from your own verified domain usually fixes this (Sender identity and custom domain).
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