Loyalty tiers overview
Plan: Advanced plan and above.
_This article's section starts at 0:36 in the video._
Tiers rank your customers into loyalty levels: the more they shop, the better their level and the more they earn. This page explains what tiers add to your program and what your customers see once they're live.
What tiers do
Tiers sit on top of your existing cashback programs and add two levers:
Cashback multiplier
Each tier can boost every cashback amount its members earn. A ×1.5 multiplier turns 5% cashback into 7.5% for that tier, with no need to duplicate programs.
Tier-exclusive programs
Assign specific cashback programs to a tier so only its members can earn from them, for example a bonus program only your top tier sees.
You define each tier with conditions (money spent, orders placed, cashback earned or redeemed, and more), and DollarBack assigns customers automatically based on their activity inside an evaluation window you choose. Customers move up as they shop and can move back down when the window resets.
The plan gate
Tiers are available on the Advanced plan and above. On lower plans, DollarBack admin → Tiers shows the feature locked with an Upgrade plan button. Everything else in DollarBack works without tiers; they are an optional layer, not a prerequisite. See Choose a plan & start your trial.
What customers see
Once tiers are enabled and synced, they appear across your storefront touchpoints:
Floating cashback widget: a tier section (labeled Your Tier by default) shows the customer's current tier, its multiplier badge (for example, 1.5×), the requirements left to unlock the next tier, and, for recurring windows, when progress resets ("Resets on {date}").
Loyalty page: a tiers section lays out the full ladder so shoppers can see every level and what it takes to reach it. See Set up the loyalty page.
Product page and cart messages: cashback messages can reflect tier states, so a top-tier customer sees their boosted rate.
Google Wallet pass: the loyalty card shows the customer's current tier alongside their balance.
All tier labels and texts in the widget are customizable and translatable from DollarBack admin → Customization.
How it fits together
Build your tiers: conditions, multipliers, and ordering.
Evaluation windows: the timeframe customer activity is measured over.
Link cashback programs to tiers: optional tier-exclusive earning.
Sync tiers to customers: push your setup to every customer.
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