> For the complete documentation index, see [llms.txt](https://help.dollarlabs.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.dollarlabs.io/dollarback-store-credit/loyalty-tiers/loyalty-tiers-overview.md).

# Loyalty tiers overview

{% hint style="info" %}
**Plan:** Advanced plan and above.
{% endhint %}

{% embed url="<https://dollarlabs.neetorecord.com/watch/a61d1886ac19e0bb9518>" %}

\_This article's section starts at 0:36 in the video.\_

Tiers rank your customers into loyalty levels: the more they shop, the better their level and the more they earn. This page explains what tiers add to your program and what your customers see once they're live.

## What tiers do

Tiers sit on top of your existing cashback programs and add two levers:

| Lever                       | What it does                                                                                                                                                 |
| --------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| **Cashback multiplier**     | Each tier can boost every cashback amount its members earn. A ×1.5 multiplier turns 5% cashback into 7.5% for that tier, with no need to duplicate programs. |
| **Tier-exclusive programs** | Assign specific cashback programs to a tier so only its members can earn from them, for example a bonus program only your top tier sees.                     |

You define each tier with conditions (money spent, orders placed, cashback earned or redeemed, and more), and DollarBack assigns customers automatically based on their activity inside an evaluation window you choose. Customers move up as they shop and can move back down when the window resets.

## The plan gate

Tiers are available on the **Advanced plan and above**. On lower plans, **DollarBack admin → Tiers** shows the feature locked with an **Upgrade plan** button. Everything else in DollarBack works without tiers; they are an optional layer, not a prerequisite. See [Choose a plan & start your trial](/dollarback-store-credit/getting-started/choose-a-plan-and-start-your-trial.md).

## What customers see

Once tiers are enabled and synced, they appear across your storefront touchpoints:

* **Floating cashback widget**: a tier section (labeled **Your Tier** by default) shows the customer's current tier, its multiplier badge (for example, **1.5×**), the requirements left to unlock the next tier, and, for recurring windows, when progress resets ("Resets on {date}").
* **Loyalty page**: a tiers section lays out the full ladder so shoppers can see every level and what it takes to reach it. See [Set up the loyalty page](/dollarback-store-credit/widgets-and-storefront/set-up-the-loyalty-page.md).
* **Product page and cart messages**: cashback messages can reflect tier states, so a top-tier customer sees their boosted rate.
* **Google Wallet pass**: the loyalty card shows the customer's current tier alongside their balance.

All tier labels and texts in the widget are customizable and translatable from **DollarBack admin → Customization**.

## How it fits together

1. [Build your tiers](/dollarback-store-credit/loyalty-tiers/build-your-tiers.md): conditions, multipliers, and ordering.
2. [Evaluation windows](/dollarback-store-credit/loyalty-tiers/evaluation-windows.md): the timeframe customer activity is measured over.
3. [Link cashback programs to tiers](/dollarback-store-credit/loyalty-tiers/link-cashback-programs-to-tiers.md): optional tier-exclusive earning.
4. [Sync tiers to customers](/dollarback-store-credit/loyalty-tiers/sync-tiers-to-customers.md): push your setup to every customer.

## Related articles

* [Build your tiers](/dollarback-store-credit/loyalty-tiers/build-your-tiers.md)
* [Evaluation windows](/dollarback-store-credit/loyalty-tiers/evaluation-windows.md)
* [Sync tiers to customers](/dollarback-store-credit/loyalty-tiers/sync-tiers-to-customers.md)
* [How cashback is calculated](/dollarback-store-credit/earning-cashback-programs/how-cashback-is-calculated.md)