Omnisend

Dollarback now supports a seamless integration with Omnisend, enabling you to sync cashback balances and events into your marketing automation flows. This allows you to send personalized emails and SMS campaigns based on your customer’s real-time store credit activity.

Integrate Omnisend with Dollarback to inform customers about their store credit activity, balances and expiry details.

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🔧 What You Can Do With This Integration

With Omnisend + Dollarback, you can:

• Segment customers based on live store credit balance

• Trigger flows when store credit is earned, used, or about to expire

• Personalize messages using customer store credit info

• Build workflows around referral and reward credit events

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✅ Prerequisites

Before integrating, make sure:

1. Omnisend is installed and set up on your Shopify store.

2. You've already installed Dollarback: Cashback & Loyalty from the Shopify App Store.

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🔌 Integration Setup

Follow these simple steps:

Step 1: Connect from Dollarback

1. Go to the Integrations tab in Dollarback.

2. Click Connect with Omnisend.

3. Authorize access via the OAuth popup.

4. You'll be redirected back to the app with a success message.

You’ll now see “Connected” next to Omnisend in the integrations list.

Step 2: Confirm in Omnisend

1. In Omnisend, navigate to Apps > Search for Dollarback.

2. Click Connect Now.

3. Check “I have completed all the steps” and confirm.

That’s it! Your integration is now live.

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📤 What Data is Synced

Dollarback pushes both customer properties and event triggers to Omnisend.

Custom Properties

Property Name	Description
Dollarback Balance	Numeric store credit balance (e.g., 36.85)
Dollarback Symbol	Currency symbol (e.g., $)
Dollarback Currency Code	Currency code (e.g., USD)
Dollarback Formatted Balance	Formatted string (e.g., $36.85)
Referral Code	Unique code generated for referrals

These appear inside Omnisend → Audience → Contact Profile once the customer has earned/used credit.

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Event Triggers

Events are sent automatically when customers interact with store credit:

Event Name	Trigger Description
Store Credit Credited	Store credit added to a customer
Store Credit Debited	Credit used at checkout
Store Credit Expiry Threshold	Credit is nearing expiry
Referral Code Generated	Referral code created for customer
Reward Credit Credited	Referral reward given to customer

Each event includes relevant details like amount, symbol, currency, expiry time, and more.

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🧠 How to Use in Automations

You can build email or SMS flows in Omnisend using these events and data points:

Common Use Cases

• Welcome Flow Let new users know how to earn cashback.

• Credit Earned Flow Triggered by Store Credit Credited. Send an email like:

  “You’ve earned $X cashback! 🎉 Your total balance is now $Y.”

• Credit Expiry Flow Triggered by Store Credit Expiry Threshold.

  “Your $X cashback is expiring in Y days. Use it now!”

• Reactivation Campaign Segment users with balance > $0 and no recent purchases.

How to Create a Flow in Omnisend

1. Go to Automations → Create Workflow → From Scratch

2. Set a trigger like Store Credit Credited (API)

3. Use variables like:

   • [[ event.formattedAmount ]]

   • [[ event.expiresAt ]]

   • [[contact.custom_properties.Dollar_Formatted_Balance]]

You can now personalize your messaging based on live customer credit data.

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🧪 How to Test It

• After connecting, place an order or do a draft order and mark it as paid to create an order.

• Go to Omnisend → Audience → Contact Profile

• Check for synced custom properties and recent events.

• If data isn't showing, click “Update in Omnisend” inside Dollarback to manually push data.

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💬 Need Help?

If you have any questions:

• Contact Dollarback Support via the in-app chat or at [e-mail]

• Or reach out to Omnisend Support at [e-mail]

We're always happy to help you set up your cashback workflows.