Non purchase earn rules
Purchase rewards are just one way to reward your customers. Dollarback also supports several engagement-based earn rules that let customers earn store credit by completing specific actions, helping you encourage loyalty beyond purchases.
Birthday Rewards
Birthday rewards let you automatically gift store credit to customers on their birthday.
How it works
Customers enter their birthday through your storefront widget or customer portal. Once eligible, Dollarback automatically credits their account.
You can choose whether the reward is issued:
On the customer's exact birthday
During their birthday month
Cooldown period
To prevent abuse, you can configure a cooldown period after a customer submits their birthday.
For example, if you set a 30-day cooldown, customers who add their birthday today won't immediately receive the reward if their birthday falls within the next 30 days. Instead, they'll receive it on their next eligible birthday.
This prevents customers from entering a birthday shortly before the reward date simply to claim the credit.
Reward eligibility
If you're not using Customer Tiers, you can restrict birthday rewards using customer tags through the Eligibility section.
If Customer Tiers are enabled, eligibility is managed entirely through your tier configuration, so the eligibility settings inside the earn rule are hidden.
Credit expiry
You can optionally set an expiry date for birthday rewards.
Adding an expiry encourages customers to return and redeem their credit instead of saving it indefinitely.
Social Follow Rewards
Reward customers for completing social engagement activities such as:
Following your Instagram account
Joining your Facebook page
Visiting a promotional page
Sharing a campaign link
Any custom URL-based activity
How it works
Each social reward generates a unique link that you can place anywhere:
Your storefront
Emails
Landing pages
Blog posts
Marketing campaigns
When customers click the link, log in, and complete the activity, they receive the configured store credit reward.
Verification
Most social platforms do not expose APIs that allow apps to verify whether a customer actually completed actions like following an account or liking a page.
Because of this, social rewards operate on an honor system. Once the customer confirms they've completed the activity, Dollarback awards the configured store credit.
For this reason, social rewards are generally best suited for smaller incentive amounts.
Sign-up Bonus
Welcome new customers by automatically rewarding them when they create an account.
When a customer signs up and logs into your store for the first time, Dollarback can automatically issue a welcome bonus as store credit.
Only one sign-up bonus can exist per store, ensuring customers receive the reward only once.
Newsletter Rewards
Encourage email list growth by rewarding customers for subscribing to your newsletter.
Once a customer successfully subscribes, Dollarback automatically credits their account with the configured reward amount.
This is a simple way to increase newsletter subscriptions while giving customers an immediate incentive to engage with your brand.
Custom API Rewards
For completely custom earning experiences, you can reward customers using the Dollarback API.
This allows your own applications, storefronts, or third-party systems to issue store credit whenever a customer completes an action outside the standard earn rules.
Some common use cases include:
Contest or sweepstakes participation
Completing a survey
Attending an event
Joining a VIP program
Referral campaigns
Completing onboarding steps
Custom marketing campaigns
Any proprietary business workflow
Because rewards are issued through the API, you have complete control over when and why customers receive store credit.
For implementation details, see the Developer API documentation.
How Customers See These Rewards
All active earn rules automatically appear in the customer rewards widget.
Customers can easily see:
Available rewards they can still complete
Rewards they've already claimed
Rewards that are no longer available to them
For example:
A completed birthday reward will show as already claimed.
A social follow reward disappears once it has been redeemed.
Newsletter and sign-up rewards are only available until completed.
This gives customers a clear overview of every opportunity they have to earn store credit while encouraging continued engagement with your store.
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