Set up social follow rewards
This article's section starts at 3:33 in the video.
A social follow reward credits customers who visit your off-store page (Instagram, TikTok, YouTube, anywhere with a URL) through a trackable short link. When done you'll have a link you can share in email, link-in-bio, or the widget, with clicks credited automatically.
Prerequisites
The floating widget active, so customers have a place to find the link and see their credit (Activate widgets in your theme)
Step 1: Create the program
Open DollarBack admin → Cashback and choose the Social follow type.
Set the credit amount and optional dates.
In the Social link section, enter the off-store URL customers should land on (e.g.
https://instagram.com/yourpage) and the label they'll see in their account. Any platform works; it's only a destination URL.
Step 2: Generate the trackable short link
Click Generate short link. DollarBack creates a Trackable short link on the link.dollarlabs.io domain that redirects to your destination URL.
Share this link anywhere off-store: email campaigns, link-in-bio, QR codes. It also appears to customers inside the widget's "ways to earn" area.
How click attribution works
When a signed-in customer clicks the short link anywhere on your storefront, DollarBack automatically appends their customer ID to the link, so the click is attributed and the credit is issued, with no manual verification step.
Clicks from customers who aren't signed in can't be attributed; the visitor is still redirected, but no credit is issued. The widget prompts customers to sign in first.
Each customer is credited once per social program; repeat clicks don't earn again.
DollarBack rewards the click, not the follow itself. No platform can confirm to a third party that someone tapped "Follow". If you need a stricter flow (for example, verifying follows yourself), grant the reward from your own server with POST /api/v1/merchant/social; see Merchant API: keys & endpoints.
Verify it works
Sign in to the storefront as a test customer.
Open the widget, find the social reward, and click the link. You should land on your social page.
Back in the widget, the balance should include the reward (it can take a few seconds to land).
Check the grant in DollarBack admin → Analytics → Activity, and the click against the program.
Common issues
Clicked but no credit: the customer probably wasn't signed in when they clicked; have them sign in and click again. See A customer didn't receive cashback.
The reward doesn't appear in the widget: check the program is enabled and inside its dates; see A widget isn't showing on my store.
Credit issued twice for one customer: it shouldn't be; each customer/link pair is deduped. If you see it, contact support with the two log rows.
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