> For the complete documentation index, see [llms.txt](https://help.dollarlabs.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.dollarlabs.io/dollarback-store-credit/loyalty-tiers/loyalty-tiers-overview.md).

# Loyalty tiers overview

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**Plan:** Pro plan and above.
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{% embed url="<https://dollarlabs.neetorecord.com/watch/a61d1886ac19e0bb9518>" %}

*This article's section starts at 0:36 in the video.*

Tiers rank your customers into loyalty levels: the more they shop, the better their level and the more they earn. This page explains what tiers add to your program and what your customers see once they're live.

## What tiers do

When tiers are active, they decide who earns purchase cashback and how much. They don't sit on top of your store-wide purchase programs; they replace them:

| Lever                   | What it does                                                                                                                                                 |
| ----------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| **Linked programs**     | Each tier lists the purchase cashback programs its members earn from. A customer earns purchase cashback only from the programs linked to their tier.        |
| **Cashback multiplier** | Each tier can boost the purchase cashback its members earn. A ×1.5 multiplier turns 5% cashback into 7.5% for that tier, with no need to duplicate programs. |

{% hint style="warning" %}
While tiers are active, a customer earns **no purchase cashback** if they have no tier yet, if their tier is switched off, or if their tier has no linked programs. Link your purchase programs to **every** tier, including your entry tier, before you turn tiers on. See [Link cashback programs to tiers](/dollarback-store-credit/loyalty-tiers/link-cashback-programs-to-tiers.md).
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<figure><img src="https://2844543096-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FcVBfwy7Yj4tU8TsxkHEr%2Fuploads%2Fgit-blob-78fc1608ddaf681dbf86dbc2eed2e5af92e4b52b%2Fdb-tiers-page-overview-annotated.png?alt=media" alt="Customer Tiers page with an Active switch, Evaluation Window All time, tiers 1. Gold, 2. Silver and 3. Bronze, and a Tiers Summary card."><figcaption><p>The Tiers page holds the on/off switch, the evaluation window, your ladder in priority order, and a summary.</p></figcaption></figure>

You define each tier with conditions (money spent, orders placed, cashback earned or redeemed, and more), and DollarBack assigns customers automatically based on their activity inside an evaluation window you choose. Customers move up as they shop and can move back down when the window resets.

## The plan gate

Tiers are available on the **Pro plan and above**; the Advanced plan is no longer required for tiers. On lower plans, the **Tiers** page in the DollarBack menu shows the feature locked with an **Upgrade plan** button. Everything else in DollarBack works without tiers; they are an optional layer, not a prerequisite. See [Choose a plan & start your trial](/dollarback-store-credit/getting-started/choose-a-plan-and-start-your-trial.md).

## What customers see

Once tiers are enabled and synced, they appear across your storefront touchpoints:

* **Floating cashback widget**: a tier section (labeled **Your Tier** by default) shows the customer's current tier, its multiplier badge (for example, **1.5×**), the requirements left to unlock the next tier, and, for recurring windows, when progress resets ("Resets on {date}").
* **Loyalty page**: a tiers section lays out the full ladder so shoppers can see every level and what it takes to reach it. See [Set up the loyalty page](/dollarback-store-credit/widgets-and-storefront/set-up-the-loyalty-page.md).
* **Product page and cart messages**: cashback messages can reflect tier states, so a top-tier customer sees their boosted rate.
* **Google Wallet pass**: the loyalty card shows the customer's current tier alongside their balance.

All tier labels and texts in the widget are customizable and translatable from **Customize** in the DollarBack menu.

<figure><img src="https://2844543096-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FcVBfwy7Yj4tU8TsxkHEr%2Fuploads%2Fgit-blob-b08cecfb57ed82ad04e9b62aad66585684865702%2Fdb-cx-widget-home.png?alt=media" alt="Floating widget Home tab for a signed-in customer: Your Credit $22.33, a tier card Bronze marked CURRENT with Next: Silver • Spend $250.00, a Referral Program card and a Redeem rewards card." width="380"><figcaption><p>On the widget's Home tab, your customers see their current tier and what the next tier asks for.</p></figcaption></figure>

<figure><img src="https://2844543096-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FcVBfwy7Yj4tU8TsxkHEr%2Fuploads%2Fgit-blob-e87f2a69833e90740fd01ccf11317dc554c4722b%2Fdb-cx-widget-offers-tiers.png?alt=media" alt="Floating widget Offers tab with a Your Tier list: Gold with a 2× badge and To unlock: Spend $1,000.00, Silver with a 1.5× badge and To unlock: Spend $250.00, both locked, and Bronze marked CURRENT. Each tier has a View rewards link." width="380"><figcaption><p>The Offers tab shows the whole ladder. Locked tiers show their multiplier and what it takes to unlock them.</p></figcaption></figure>

## How it fits together

1. [Build your tiers](/dollarback-store-credit/loyalty-tiers/build-your-tiers.md): conditions, multipliers, and ordering.
2. [Evaluation windows](/dollarback-store-credit/loyalty-tiers/evaluation-windows.md): the timeframe customer activity is measured over.
3. [Link cashback programs to tiers](/dollarback-store-credit/loyalty-tiers/link-cashback-programs-to-tiers.md): choose which purchase programs each tier earns from.
4. [Sync tiers to customers](/dollarback-store-credit/loyalty-tiers/sync-tiers-to-customers.md): push your setup to every customer.
5. [What happens when a customer changes tier](/dollarback-store-credit/loyalty-tiers/what-happens-when-a-customer-changes-tier.md): the emails, Flow and marketing events, and earning changes that follow each move.

## Related articles

* [Build your tiers](/dollarback-store-credit/loyalty-tiers/build-your-tiers.md)
* [Evaluation windows](/dollarback-store-credit/loyalty-tiers/evaluation-windows.md)
* [Sync tiers to customers](/dollarback-store-credit/loyalty-tiers/sync-tiers-to-customers.md)
* [What happens when a customer changes tier](/dollarback-store-credit/loyalty-tiers/what-happens-when-a-customer-changes-tier.md)
* [How cashback is calculated](/dollarback-store-credit/earning-cashback-programs/how-cashback-is-calculated.md)