> For the complete documentation index, see [llms.txt](https://help.dollarlabs.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.dollarlabs.io/dollarback-store-credit/analytics-data-and-account/understand-your-analytics.md). # Understand your analytics {% embed url="" %} This page explains every number on the Analytics page: what each card and chart measures, the exact definitions behind the stats, and why some figures can legitimately disagree with each other. Open **DollarBack admin → Analytics**. The page has four tabs: **Overview**, **Campaigns**, **Referrals**, and **Activity**. This article covers the page-level controls plus the **Overview** and **Campaigns** tabs. The Referrals tab is covered in [Referral analytics](/dollarback-store-credit/analytics-data-and-account/referral-analytics.md) and the Activity tab in [Activity: credit logs & scheduled rewards](/dollarback-store-credit/analytics-data-and-account/credit-logs-and-scheduled-rewards.md). ## Page controls * **Date range picker**: presets for **Today**, **Yesterday**, **Last 7 days**, **Last 30 days**, **Last 90 days**, **Last 365 Days**, and **Custom**. The default is the last 30 days, and a range can span up to a year. Every card and chart respects it. * **Currency switcher**: scopes all figures to one currency. Multi-currency stores should check each currency separately; figures are never mixed across currencies. * **Freshness note**: the header shows "Latest activity processed" with how recently data landed. New orders and credits flow into analytics within a few minutes; if a test order isn't showing yet, check this note before investigating anything else. {% hint style="info" %} If you see a banner reading "Analytics is getting an upgrade", the historical backfill for the new analytics is still running on your store. Numbers may look empty or incomplete until it finishes; nothing is lost. {% endhint %} ## Overview: the headline cards Each card shows the value for the selected range, a small trend sparkline, and a percentage badge comparing against the previous period of the same length. | Card | What it measures | | --------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Cashback issued** | Store credit issued from cashback rules in this period. **Excludes bulk imports.** | | **Credit redeemed** | Store credit customers spent on orders in this period. | | **Return per $1 redeemed** | Order revenue on orders where credit was spent, per $1 of credit. The headline "is this program paying for itself" number: $8 means every dollar of redeemed credit sat inside $8 of order revenue. | | **Effective discount rate** | Credit redeemed as a share of total order revenue. Lower is better; it's what your cashback program costs you expressed like a discount. | ## Overview: the adoption row | Card | What it measures | | --------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Orders earning cashback** | Share of orders that earned store credit. Counted against the day the order was placed, so it may update as delayed rewards finalize. | | **Orders paid with credit** | Share of orders where a customer spent store credit. | | **AOV with credit** | Average order value when credit is spent, with the all-orders average shown underneath for comparison. Credit-spending customers typically order more. | | **Redemption rate** | Credit redeemed this period as a share of all credit added this period, including imports. Can exceed 100% when customers spend credit they earned in earlier periods. | ## Overview: Issued vs redeemed A daily chart with three series: **Issued**, **Redeemed**, and **Recovered**. A widening gap between issued and redeemed means credit is being earned faster than it's spent; that credit isn't wasted, but it is accumulating as liability (see the next section). ## Overview: Outstanding liability This section answers "how much credit is out there?" * **Outstanding store credit**: the estimated total of unspent, unexpired credit across all customers. This is a nightly snapshot (the card shows "Estimated · as of" a date), not a range-filtered figure. * **Expiring in 30 / 60 / 90 days**: how much of that outstanding credit expires in each window. A large 30-day number is a re-engagement opportunity; see [Credit expiry & reminders](/dollarback-store-credit/spending-store-credit-and-rewards/credit-expiry-and-reminders.md). * **Scheduled credits (next 8 weeks)**: committed cashback waiting on a delay (holding periods, birthdays) before it is issued, grouped by week. See [Activity: credit logs & scheduled rewards](/dollarback-store-credit/analytics-data-and-account/credit-logs-and-scheduled-rewards.md) for the row-level queue. * If any scheduled credits failed to issue, a banner appears here with a **Review in Activity** button. ## Overview: Cashback recovered When orders are edited, refunded, or cancelled, DollarBack automatically claws back the cashback they earned. This section shows what that automation saved you: the total recovered, a badge expressing it as a share of issued cashback (low single digits is healthy), and a breakdown by cause: **Order edits**, **Refunds**, and **Cancellations**. **Pending recovery** shows customers whose credit was already spent when the clawback hit, leaving a balance DollarBack still needs to recover. It's recovered automatically from each customer's next cashback. This figure is a current total, not limited to the selected dates. ## Overview: Customer behavior * **Repeat earners**: share of earning customers who earned cashback on more than one order in the period. * **Earners who redeem**: share of earning customers who also spent store credit in the period. * **Median days to first redemption**: the typical gap between a customer's first credit and their first spend, for customers who did both. * A **Customers** table lists your top customers by amount **Earned** and **Spent**, linked to their Shopify admin profiles. On very large stores the stats are based on the 50,000 most active customers. ## The Campaigns tab Campaigns is the per-program view: every cashback config and discount-code program, what it costs, and what it brings in. | Card | What it measures | | -------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Campaign cost** | Total credit and discount-code value across all campaigns in this period. | | **Attributed order value** | Order revenue attributed to store-credit campaigns in this period. Orders touched by multiple campaigns count once, and attribution follows the order's date, so it may update as delayed rewards finalize. | | **Code conversion** | Discount codes used as a share of codes issued. | | **Discount value given** | Total discount amount applied by used codes in this period. | Two charts follow: **Cost per campaign** (your top 10 campaigns by cost) and **Credit issued by campaign over time** (daily issuance for the top 5 campaigns, with the rest grouped as Other). The campaign table lists every program with **Type** (Store credit or Discount code), **Cost**, **Attributed order value**, **Revenue per $1**, and the code columns (**Codes issued**, **Codes used**, **Conversion**). Click a campaign name to jump to the [Activity log](/dollarback-store-credit/analytics-data-and-account/credit-logs-and-scheduled-rewards.md) filtered to that campaign's transactions. ## Why the numbers can differ * **Bulk imports**: [imported credit](/dollarback-store-credit/analytics-data-and-account/bulk-import-credit-csv.md) is real liability, but it wasn't generated by any campaign and has no order behind it. So it appears in the Activity log, in Outstanding store credit, and in the **Redemption rate** denominator, but it is excluded from **Cashback issued** and from all campaign figures. * **Revenue is net of refunds**: order revenue in these analytics deducts refunded amounts. If you compare against a gross-sales report in Shopify, expect the analytics figure to be a little lower. * **Delayed rewards**: holding periods mean an order can earn its credit days after it was placed. Order-cohorted stats (Orders earning cashback, Attributed order value) backfill onto the order's date as rewards finalize. ## Common issues * A test order isn't showing: check the "Latest activity processed" note in the header and give it a few minutes. * Everything shows zero: check the currency switcher; you may be viewing a currency with no data in the selected range. * Numbers look incomplete after an app update: the "Analytics is getting an upgrade" backfill hasn't finished yet. * Cashback issued looks lower than the credit you know you've added: bulk imports are excluded from that card (see above). * Credit was issued but the customer says they never got it: see [A customer didn't receive cashback](/dollarback-store-credit/troubleshooting-and-faq/customer-didnt-receive-cashback.md). ## Related articles * [Activity: credit logs & scheduled rewards](/dollarback-store-credit/analytics-data-and-account/credit-logs-and-scheduled-rewards.md) * [Referral analytics](/dollarback-store-credit/analytics-data-and-account/referral-analytics.md) * [Export balances & reports](/dollarback-store-credit/analytics-data-and-account/export-balances-and-reports.md) * [How cashback is calculated](/dollarback-store-credit/earning-cashback-programs/how-cashback-is-calculated.md)