Referral analytics
This article's section starts partway into a longer walkthrough video.
The Referrals tab shows what your referral program is earning you: revenue from referred orders, who your best referrers are, and what you're paying out in commissions.
Open DollarBack admin → Analytics and switch to the Referrals tab. The date range and currency pickers at the top of the page apply here too.
The cards
Each card shows a percentage badge comparing against the previous period of the same length.
Referred revenue
Order revenue from orders that used a referral in the range, with the average per referred order shown underneath.
Referred orders
Orders placed through a referral, with the average per day underneath.
Active referrers
Distinct referrers who drove at least one order in the range, with the average orders per referrer underneath.
Referral payout
Commissions paid to referrers in the range.
Cost per referred $1
Referrer commissions paid per $1 of referred revenue. Lower is better; this is what each referred dollar costs you.
Share of store revenue
Referred revenue as a share of total store revenue in the range.
The charts
Referred revenue: referred-order revenue by day.
Revenue by referral program: your top 10 referral programs by attributed order revenue, useful when you run multiple referral configs.
Top referrers
The Top referrers table ranks referrers by the range's results: Orders, Revenue, and Commission per referrer. Click a referrer to jump to the Activity log filtered to their referrals.
The referral log
The row-level log of every referred order lives in the Activity tab, under its Referrals filter: date, referrer, reward, referee, order, order total, and the campaign that matched, with each customer and order linked to Shopify admin. Referral clawbacks (from refunded or edited referred orders) appear there with a Reversal badge. See Activity: credit logs & scheduled rewards.
Scoping
Date range: defaults to the last 30 days; widen it before concluding your program is quiet.
Currency: figures are scoped to one currency at a time, like the rest of analytics. A referrer can earn commission in a different currency than the referee paid in (rewards convert to the referrer's currency), so check each currency your store sells in.
Freshness: a referral that just completed can take a few minutes to appear; check the "Latest activity processed" note in the header.
Common issues
A referral you just tested isn't showing: give it a few minutes, and check the date range and currency.
An order you expected to be attributed isn't in the log: the referral code wasn't on the order; see A referral wasn't tracked.
Commission amounts look "wrong" across currencies: rewards convert to the referrer's own currency; see How referral rewards are calculated & tracked.
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