> For the complete documentation index, see [llms.txt](https://help.dollarlabs.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.dollarlabs.io/dollarback-store-credit/analytics-data-and-account/referral-analytics.md).

# Referral analytics

{% embed url="<https://dollarlabs.neetorecord.com/watch/a8a99e641a628900479e>" %}

*This article's section starts partway into a longer walkthrough video.*

The **Referrals** tab shows what your referral program is earning you: revenue from referred orders, who your best referrers are, and what you're paying out in commissions.

Open **DollarBack admin → Analytics** and switch to the **Referrals** tab. The [date range and currency pickers](/dollarback-store-credit/analytics-data-and-account/understand-your-analytics.md) at the top of the page apply here too.

## The cards

Each card shows a percentage badge comparing against the previous period of the same length.

| Card                       | Definition                                                                                                          |
| -------------------------- | ------------------------------------------------------------------------------------------------------------------- |
| **Referred revenue**       | Order revenue from orders that used a referral in the range, with the average per referred order shown underneath.  |
| **Referred orders**        | Orders placed through a referral, with the average per day underneath.                                              |
| **Active referrers**       | Distinct referrers who drove at least one order in the range, with the average orders per referrer underneath.      |
| **Referral payout**        | Commissions paid to referrers in the range.                                                                         |
| **Cost per referred $1**   | Referrer commissions paid per $1 of referred revenue. Lower is better; this is what each referred dollar costs you. |
| **Share of store revenue** | Referred revenue as a share of total store revenue in the range.                                                    |

## The charts

* **Referred revenue**: referred-order revenue by day.
* **Revenue by referral program**: your top 10 referral programs by attributed order revenue, useful when you [run multiple referral configs](/dollarback-store-credit/referral-program/run-multiple-referral-configs.md).

## Top referrers

The **Top referrers** table ranks referrers by the range's results: **Orders**, **Revenue**, and **Commission** per referrer. Click a referrer to jump to the [Activity log](/dollarback-store-credit/analytics-data-and-account/credit-logs-and-scheduled-rewards.md) filtered to their referrals.

## The referral log

The row-level log of every referred order lives in the **Activity** tab, under its **Referrals** filter: date, referrer, reward, referee, order, order total, and the campaign that matched, with each customer and order linked to Shopify admin. Referral clawbacks (from refunded or edited referred orders) appear there with a **Reversal** badge. See [Activity: credit logs & scheduled rewards](/dollarback-store-credit/analytics-data-and-account/credit-logs-and-scheduled-rewards.md).

## Scoping

* **Date range**: defaults to the last 30 days; widen it before concluding your program is quiet.
* **Currency**: figures are scoped to one currency at a time, like the rest of analytics. A referrer can earn commission in a different currency than the referee paid in (rewards convert to the referrer's currency), so check each currency your store sells in.
* **Freshness**: a referral that just completed can take a few minutes to appear; check the "Latest activity processed" note in the header.

## Common issues

* A referral you just tested isn't showing: give it a few minutes, and check the date range and currency.
* An order you expected to be attributed isn't in the log: the referral code wasn't on the order; see [A referral wasn't tracked](/dollarback-store-credit/troubleshooting-and-faq/referral-wasnt-tracked.md).
* Commission amounts look "wrong" across currencies: rewards convert to the referrer's own currency; see [How referral rewards are calculated & tracked](/dollarback-store-credit/referral-program/how-referral-rewards-are-calculated-and-tracked.md).

## Related articles

* [How referral rewards are calculated & tracked](/dollarback-store-credit/referral-program/how-referral-rewards-are-calculated-and-tracked.md)
* [Run multiple referral configs](/dollarback-store-credit/referral-program/run-multiple-referral-configs.md)
* [Understand your analytics](/dollarback-store-credit/analytics-data-and-account/understand-your-analytics.md)
* [Referral conditions & limits](/dollarback-store-credit/referral-program/referral-conditions-and-limits.md)